This is what men and women are buying online in India

Date : Jul 8, 2015

Men are from Mars, women are from Venus. Are their shopping trends that diverse? A recent survey by Cashkaro.com breaks the stereotypes of online shopping trends.


Who knew that shopping apps affect men and women differently? Fifty per cent of the total respondents don't endorse the app-only move by some e-retailers. Not only that, Adam is more affected by app-only stores whereas it doesn't really matter to Eve.

"I think the reason is lot of people like to sit down and shop on their desktop. It makes browsing easier. Besides, we found that men are more vocal about saying that we don't like app only," said Swati Bhargava, founder of Cashkaro.com.



Though we all know that mobile, electronics and fashion are the most popular categories for shopping for both the genders, women are more driven by cashbacks and coupons than men.

"I guess women like the idea of spending money and getting some of it back," said Swati.

Did you know that mode of payment vary from men to women too? Though Mobile Wallets like Paytm are gaining popularity with close to 20 per cent of respondents using it as their mode of payment, Adam actually prefers transactions with cards while Eve would go for cash-on-delivery first.

Adam and Eve also differ in their choices of categories that people are not comfortable buying online like real estate, medicines and high-end jewellery. Female are less wary to buy real estate online than men.

"Also, most of the women were like we won't buy jewellery online. I think that kind of trust has still not come. They prefer to check the jewellery and the certificate before buying," she said.



Irrespective of the popular believe that the ticket size for Adam would be more, it is exactly the opposite. The average ticket size is more for women, much more, to be exact.



So, it is just not the Adam's apple that makes Adam different from Eve!



(image credits: infograph created by BoringBrands, biblestudy)

Source And Courtsey By :- http://www.businessinsider.in/This-is-whatmen-and-women-are-buying-online-in-India/articleshow/47974171.cms