TopTrends in IT trends in Real Estate sector

Date : Apr 27, 2014

The top IT trends that Real Estate Sector is witnessing are Big Data Management, ERP and Business networking solutions.

The top IT trends that Real Estate Sector is witnessing are Big Data Management, ERP and Business networking solutions.

Big Data which was a concept few years back is now a reality. Understanding Big Data fundamentals has now become even more important for organizations that are aiming to automate their business processes and are capturing every client interaction events. India has lately seen huge surge in adoption of ERP systems across Industries that too in SME segments. A report from Gartner published in August 2013 says ” SaaS based ERP is going to grow by 28 per cent CAGR in India for next Five Years.”

India is undergoing a demographic transition and is gaining economically from the changing age structure. India’s youth population (15-32 years) comprising nearly 40 per cent of the urban population is fast becoming a new set of consumers for whom marketers are working their way up to delight.

With their inexhaustible and ever-increasing demand for the very best, this class of youth today aspires equally high or even more as their disposal incomes soars. This is putting a compelling need on the New Age Marketers to give them nothing less than the ‘Best’. 

India’s Real Estate Sector has been one of the fastest growing yet unregulated one. It has been gravely faced with issues like - absence of standardisation, lack of adequate knowledge sharing etc. Therefore till so far, it has witnessed a constrained healthy and orderly growth.

Indian Real Estate Sector has specifically adopted and will continue to adopt more of the SaaS ERP route to manage their end to end business process, client interaction and ever growing data. The Big Indian Real Estate Consultants and Developers are understanding the requirement to have ERP / CRM solutions.

Realizing this need gap for the sector, Organization like ‘RealtoExpress’ are bringing in a fresh wave of change by launching IT solutions for Real Estate Consultants. Today, Real Estate Consultants catering to the affluent young buyers require organised & systematic processes’ to make the best offer. Setting in a professional approach to their every day workings Innovative IT solution providers is helping the New-Age Consultants in changing & resetting their business ground rules.

With availability of such ERP systems, also comes the requirement to connect with the associate business partners. Social media had made much inroads much before in India. Private social networking for business will become a

major channel to close business deals among SMEs. Solutions likes closemydeal.in that caters to a specific group of SMEs in this case Real Estate Consultants will become even more prevalent.

Taking ERP/ CRM and Social media together, Social features will also get embedded in internal CRM / ERP solutions and will become a part of any digital communication with clients or employees. Email communication will slowly take a back seat in favour of social media tools which are faster in reaching out to a wider audience in an organised way. Thus chances of closing a deal in least time will become highly probable. The year 2014 is the year of ‘Social Revolution’ in Real Estate where Consultants will close more deal by reaching other Real Estate Consultants and the new breed of consumers i.e. ‘Today’s Youth’ who aspire to be big and are mobile, social, with ready disposable incomes.

We can also see emergence of solutions in managing the data security in organizations. Basic ERP/CRM solutions for Real Estate Sector will see more of embedded data security features as these solutions will make inroads to new territories. Organizations will try to restrict access to sensitive data to authorized personnel only. In order to save sensitive data and keep it away from thefts. Organizations will take advantage of the Data Centre revolutions, this is a fast becoming trend across the world and will be more secure way of managing data. Solutions which can allow authenticated, individual access to data on a Cloud server while maintaining its encrypted status to the rest of the world will grab the major market share.

With the improved Telecom revolution SMEs in India will have better access of the world class data centre and Indian organizations based on their local market knowledge are and will provide world class Innovative ERP / CRM solutions.

RealtoExpress ERP/ CRM solutions for Real Estate Consultants is one of such solution where such technologies have been used. RealtoExpress offers its service on SaaS model where the client only requires to invest in the usage of the application with no other cost associated with hardware, software, security or upgrade. This has reduced the upfront IT expenditure offering a cost-effective business planning option for the clients thus enabling Real Estate Consultants for future growth.

IT will make more impact for the SMEs sector mainly Real Estate which will attract more skilled workforce; this

will further catapult the delivery of services in Real Estate Sector.

By Anupam Saha, Co-Founder and Business Head RealtoExpress

Source And Courtsey By :- http://www.financialexpress.com/news/toptrends-in-it-trends-in-real-estate-sector/1243854/3